Business coaching for established service businesses

Build abusiness thatoutperforms you.

Improve revenue, profit, systems and leadership, and build a business that relies less on you.

Explore Coaching Start the Diagnostic

A clear first read of the business in about ten minutes.

The Ascend System connecting Revenue, Profit, Systems and Leadership around the Source Code

Troy Maclean facilitating a working session with business owners — Troy Maclean · Founder, Ascendea

When the business has outgrown the way it runs

Everything still comes back to you.

The business has customers, a capable team and a proven service. But growth has created more complexity, and the way it runs has not caught up.

Revenue

One month is strong. The next is quiet.

Profit

The work is increasing. The return is not.

Systems

The team is busy. You are still the system.

Leadership

Important decisions keep returning to you.

Operating experience

Built in the real conditions of service businesses.

Ascendea is built from operating, advising and coaching across agencies, trades, fitness, property, hospitality and professional services.

About Troy

78: businesses worked with
$350M: in client revenue across businesses supported
5: businesses built and sold

Fitness franchise network

$7M to $13M in 18 months

Growth across 13 franchisees needed stronger operating systems, not more owner intervention.

Ready-meals business

Closure risk to 23% margin

The turnaround began with unit economics, clearer margin decisions and a model the team could act on.

See the context and limitations behind these Ascendea-reported outcomes

The Ascend Codes

A clear way to see the whole business.

Most business problems do not sit in one department. The Source Code sets the direction. The four Codes show where the constraint sits and how one decision affects the rest of the business.

Explore the Ascend system

FoundationThe Source CodeBusiness model · direction · the owner

RevenueDemand, offer, sales and retention ProfitMargin, cash, numbers and capital SystemsOperations, delivery, process and rhythm LeadershipThe owner, the team, decisions and culture

The primary service

Clear thinking. Practical work. Results measured.

Coaching is a working relationship. We use the Codes to understand what is happening, choose the priority, put the decision into practice and measure what changed.